82nd annual Daytona Beach Bike Week 2023

Row of parked motorcycles
Row of parked motorcycles
Author Michael Milbourn
Product Manager – Dairyland
February 9, 2023

In 2023, Daytona Beach Bike Week will celebrate its 82nd year as the official beginning of the motorcycle rally and riding season. This epic event draws motorcycle enthusiasts from around the world for a 10-day celebration of all things motorcycle. While the COVID-19 pandemic has constrained many large events over the past few years, Daytona Bike Week began to bounce back in 2022, and it's certainly ready to thunder into a pulse-pounding future in 2023 and beyond.

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Where is Daytona Bike Week 2023 located?

As the name suggests, this event is located in the city of Daytona Beach, on Florida's east coast. The rally has traditionally been centered on Main Street, but it also extends across intercostal waterway into the surrounding counties, with many events located on the mainland.

What are the dates for Daytona Bike Week 2023?

Daytona Bike Week starts on Friday, March 3, and ends on Sunday, March 12, 2023.

How much does it cost to go to Daytona Beach Bike Week?

Unlike some smaller motorcycle rallies that have an admission fee, Daytona Bike Week is free to attend! That said, some individual events and venues do have entrance fees, so plan on having some cash on hand.

Which is bigger, Daytona Bike Week or Sturgis?

Measured in approximate attendance, the two rallies are comparable. In terms of the geographic area each rally covers, Sturgis Rally and Races is spread over a larger, more sparsely populated area. Daytona Bike Week is more geographically compact and has a much higher local population density.

What are the dates for Sturgis 2023?

Join thousands of fellow motorcycle riders in Sturgis, South Dakota, from Friday, August 4, to Sunday, August 13, 2023.

Daytona Bike Week highlights

One of the biggest highlights of Daytona Beach Bike Week is the liberating experience—after several months of winter—of riding your motorcycle in warm air near the endless ocean. To be in a place where motorcycles are the dominant vehicles on the road.

This is the way we think the world should be. Just be careful while riding your motorcycle, since many car and truck drivers lack the same awareness of motorcycles we riders have.

Main Street, a.k.a. the Main Event

Welcome to the motorcycle show of shows. Motorcycles are parked handlebar to handlebar from one end of Daytona Beach's Main Street to the other. The sidewalks are covered with motorcycle riders doing the “Main Street shuffle,” clad in leather—or scantily clad in beachwear. With endless opportunities for live music, great food, and more, Main Street is a must. Just don't forget your sunscreen.

Events at Daytona International Speedway

Daytona Bike Week owes its start to the Daytona 200 Motorcycle Race, which originally ran up the beach and back down US Route A1A, also known as Atlantic Boulevard. Today, Daytona International Speedway hosts several Bike Week traditions:

Daytona 200

The pinnacle of American motorcycle racing! The Daytona 200 caps the last weekend of Daytona Bike Week's on-track excitement like no other motorcycle race can. If you're a fan of motorcycle racing, this will undoubtedly be the highlight of your 2023 Daytona Bike Week.

Motorcycle demo rides

Your favorite motorcycle manufacturers, from Harley-Davidson to most import brands, will offer you a chance to try the latest in new motorcycles. Arrive at the speedway early, as demo rides are extremely popular and the wait times can get long.

82nd Annual Bike Week At Daytona, presented By Monster Energy

The speedway's Bike Week at Daytona is billed as the largest motorcycle marketplace in the area, and is an incredible celebration of everything motorcycling. You can spend hours checking out the latest gear from the big names in motorcycle products and learning about the newest trends in the sport of motorcycling. You'll definitely want to wear comfortable walking shoes.

Daytona Supercross

At the Daytona Supercross, you'll get to see world-class racing on the most challenging track in the circuit, from high-flying jumps to handlebar-to-handlebar intensity. Throw in the pyrotechnics, and the display of showmanship and skill at the Daytona Supercross must be seen to be believed.

51st Anniversary Rats Hole Chopper Show

Big Daddy Rat is a legend in the world of custom and chopper motorcycle shows. While he's passed on to the big bike show in the sky, his family carries on the 50+ year tradition of producing his motorcycle shows.

This year's Rats Hole Chopper Show takes place on March 11.

45th Annual Daytona Bike Week National Swap Meet by Jam On Productions

The self-proclaimed World's Largest Swap Meet has long been a must-visit part of Daytona Bike Week. Whether it's your first Daytona Bike Week or your 30th, you'll find something interesting at the swap meet.

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*Data accuracy is subject to this article's publication date.