Viking Insurance®

The Viking Insurance^® name is used in connection with automobile insurance underwriting services and has been part of Sentry’s personal auto insurance operations since 2005.

Automobile insurance underwriting services

Viking Insurance–branded automobile insurance is offered for drivers who may not qualify for standard automobile insurance markets. Policies are offered through independent insurance agents in select states.

Subject to policy terms and where permitted by state law, Viking Insurance offerings may include:

Flexible payment options
Reinstatement options following a lapse in coverage
Required state insurance filings, such as SR-22 filings, when applicable
Optional automobile insurance coverages, such as comprehensive, collision, towing, rental reimbursement, and uninsured or underinsured motorist coverages

Availability of coverages, payment options, and filings varies by state and policy.

An established insurance brand within Sentry Insurance

Insurance policies issued under the Viking Insurance name are underwritten by companies within the Sentry Insurance Group. The Viking Insurance name continues to be used by Sentry in connection with automobile insurance underwriting services.

Sentry’s property and casualty insurance companies hold an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025. See ambest.com/ratings/guide.pdf for rating information.

Trademark notice

Viking Insurance^® is a registered trademark (Reg. No. 3,076,527) used in connection with automobile insurance underwriting services.

Dairyland^® brand property and casualty coverages are underwritten by a member of the Sentry Insurance Group, Stevens Point, WI. For a complete listing of companies, visit the Underwriting Company page.

Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025. See ambest.com/ratings/guide.pdf for rating information.

If you are using a screen reader and having difficulty, please call 800-334-0090 for assistance.