How to sell your motorcycle: A rider’s guide

Before you put your motorcycle on the market, take some time to get it ready for its next rider. Here’s how to help make it stand out:

Knowing how much your bike is worth helps you price it competitively and avoid lowball offers. Online platforms like Kelley Blue Book, NADA Guides, and Cycle Trader’s pricing tool can give you a ballpark range based on:

• Year, make, and model

• Current mileage

• Overall condition (excellent, good, fair, etc.)

• Upgrades or modifications

If your motorcycle has aftermarket parts, list them out in the description—just know they may not always increase the resale value.

Selling your motorcycle privately or through a dealership both come with trade-offs. The right choice depends on how much time you have—and how much you want to earn.

• Private sale
  You’ll usually get a higher price, but it takes more time and effort. You’ll need to create a listing, respond to potential buyers, and manage the paperwork yourself.

• Trade-in or sell to a dealership
  This option is faster and more convenient—especially if you’re buying another bike—but you’ll likely get a lower offer than with a private sale.

• Still deciding?
  Try getting quotes from a dealership and an online buyer. Compare your options and go with what fits your priorities best.

If you’re still selling your bike privately, your online listing is likely your best shot at grabbing attention. Here’s what to include:

• Accurate specs (make, model, year, mileage)

• Key selling points: Low miles, recent maintenance, and aftermarket upgrades

• Any known issues: Transparency can help build trust

• Asking price: Set slightly above your lowest acceptable price to allow room for negotiation

• Photos from multiple angles: Well-lit, clean, and clear photos—video walkarounds tend to get more views

Unfortunately, scams and unsafe situations can happen. Help protect yourself during an in-person sale by:

• Meeting in a public place—preferably during the day

• Asking to see the buyer’s motorcycle license if they want a test ride

• Holding onto their car keys or license during the ride

• Never signing over the title until you’ve been paid in full with a secure method (cash or cashier’s check—verify with the bank if unsure)

Closing the deal means more than just passing off the keys. Taking care of the paperwork makes the sale official—and can help protect both you and the buyer. Here are a few key steps to follow:

• Sign the title over to the buyer

• Complete a bill of sale (you can find templates online)

• Remove the license plate (in most states, it stays with the seller)

• Cancel your insurance coverage

• File a notice of sale or release of liability if your state requires it

Selling your motorcycle might mean you’re upgrading, taking a break, or just weighing your options. Whatever’s next, we’ll be here when it’s time to get back on the road.

Dairyland^®, a brand of the Sentry Insurance Group, offers flexible, affordable motorcycle insurance options designed for riders from all walks of life. With more than 50 years of experience, we’re proud to be a trusted choice for those who ride—and those who plan to again someday.